Clara McGregor has been announced as Bluebella Lingerie's latest global ambassador, and fronts the brand's autumn/winter 2021 collection.

The Groove star was said to be a 'natural choice for the brand', and commented 'I chose to do the Bluebella campaign because the brand is run by women and their lingerie is made for women and not made for them to please their partners, and they are the most beautiful lingerie I’ve ever seen. It made me feel empowered and I had a lot of fun doing it, the Bluebella crew were amazing, and it was a really supportive environment. It always a little nerve wracking just wearing a bra and panties but I really got into it and it was empowering'.